There is big money in being the face of a movie or having a social following of millions of people. However, there is bigger money in owning and being the face of your own product brand. The most profitable business model in entertainment is being missed by most in the industry.

Jessica Alba proved this billion-dollar business model with Honest Co. and it’s here to stay. Huda Kattan’s Huda Beauty, Rihanna’s Fenty, Kylie Jenner’s Kylie Cosmetics (which have also reached billion-dollar valuations) are further validation that people of influence who are not building product brands are not maximizing their influence and therefore, their income. 

However, building successful direct-to-consumer (DTC) product brands requires a wide range of specific expertise and is not as easy as most people in the entertainment industry think. There have been many celebrity brands flop. There is a reason the Honest Co.’s and Kylie Cosmetics of the world are the exception and not the rule. The entertainment industry is disconnected from the realities of the DTC and digital marketing industry and the insider information that exists there.

When these two industries align themselves correctly, a paradigm shift will take place in the minds of those in the entertainment industry. The celebrity, as well as the talent agency/managers behind them, will realize the magnitude of their increased influence and financial prosperity, that comes with owning your own product brand.

WHAT WE DO

There is a knowledge gap that exists between the entertainment industry and the DTC digital marketing industry. Talent managers are aware of the success that Huda Kattan and Kylie Jenner have had and would like to replicate it but building a successful DTC brand can be overwhelming. Understanding the intricacies and tactical knowledge of the digital advertising world and what it takes to build a DTC brand is something that takes years to understand. Knowing who to work with and who not to work with can only be known by DTC industry insiders and those decisions will make or break a company. 

Brands such as the ones mentioned above are brilliant but they are also rare. They are rare because of this knowledge gap that exists between these two industries. However, Paradigm Brands sees a future in which launching a nine to ten figure product brand is simply a natural next step for every top celebrity.

Paradigm Brands is a full-service Brand Creation Platform with deep roots in the DTC digital marketing and advertising world.

People of influence partner with Paradigm Brands to launch and scale their own world-class product brands. Paradigm Brands has extensive experience and a vast network in the digital arena that allow its brands to scale quickly, creating a valuable asset for its partners. With every brand Paradigm Brands takes to market, it brings with it the crème de la crème from across the digital advertising and DTC industry; funding, top talent, domain expertise, the industry’s best legal counsel and much, much more. Celebrities and talent managers understand the potential of this model because it’s been proven. Paradigm Brands understands the technical execution and has the knowledge and network needed to reach that potential.